CITY OF VERNONAGENDATourism CommissionWednesday, July 16, 2025 at 9:00 A.m. - 10:00 A.m.CITY HALL COUNCIL CHAMBER3400 30 Street, Vernon BC1.CALL TO ORDER As Chair of the City of Vernon’s Tourism Commission, and in the spirit of this gathering, I recognize the City of Vernon is located in the traditional territory of the Syilx people of the Okanagan Nation.2.AGENDA THAT the Tourism Commission Meeting Agenda of July 16, 2025 be adopted.3.ADOPTION OF MINUTES 1.250618_TC_Mtg_Minutes_Unadopted.pdfTHAT the Tourism Commission Meeting Minutes of June 18, 2025 be adopted.4.UNFINISHED BUSINESS 5.NEW BUSINESS 5.aTourism Data Update H. Irvine and T. Silverthorn to provide a verbal update on current tourism data, including MRDT (hotel tax) revenue, visitation trends, occupancy rates, and average daily rate (ADR) insights. 5.bRoundtable - Data Accuracy and Trend Assessment and Fall Tourism Season Outlook The Commission will review and assess whether the presented data accurately reflects the current trends within their respective business or sector, and will discuss the fall tourism season outlook.6.INFORMATION ITEMS 6.aWayfinding Project Update T. Silverthorn to provide a verbal update on the Wayfinding Project.6.bCommission Meeting Schedule - August & September The Commission to discuss scheduling additional meetings for August and September.7.NEXT MEETING The next meeting for the Tourism Commission is scheduled for September 17, 2025 at 9:00 am.8.CLOSE OF MEETING No Item Selected This item has no attachments.1.250618_TC_Mtg_Minutes_Unadopted.pdf